Privacy Policy
Effective Date: 01/01/2025

1. Introduction
Greenbrier Valley Theatre (“we,” “us,” “our”) is committed to protecting your privacy when you visit our website (the “Website”), purchase tickets, register for educational programs, sign up for communications, donate, volunteer, or otherwise engage with our services. This Privacy Policy explains what information we collect, how we use it, with whom we share it, how we protect it, your rights regarding your information, and how you can contact us.
By using the Website or engaging our services, you agree to the terms of this Privacy Policy.

2. Information We Collect
We collect information about you in several ways:

a) Information you provide to us

  • When you buy tickets, register for workshops/classes/education programs, sign up for our newsletter, volunteer, donate, contact us via form/email/phone, we may collect your name, mailing address, email address, phone number, payment or billing information (handled securely via third-party processor), program details (class, camp, season ticket), donation amount, and any other information you choose to provide.

  • When you correspond with us (feedback, inquiries, support), we collect the content of your message and your contact details.

b) Information collected automatically

  • When you visit our Website, our systems and service providers may automatically collect device and usage information such as your IP address, browser type and version, operating system, referring URLs, pages visited, time and date of visit, time spent on pages, click-streams and other technical usage data.

  • We may use cookies, web beacons, embedded scripts and similar technologies to track your activity on the Website and recognise returning visitors for analytics and user‐experience improvement.

c) Information from third parties

  • We may receive information about you from third-party sources (such as analytics providers, social media platforms if you link to us, or referral partners) and may combine that with information we already have about you.

  • For example, if you register through a partner site or share via social media, we may receive basic profile or contact information subject to permissions.

3. How We Use Your Information
We may use the information we collect for the following purposes:

  • To process ticket purchases, program registrations, donations, volunteer sign-ups, and provide the services you requested (including confirmations, receipts, program updates).

  • To send you service‐related communications (e.g., ticketing updates, class or camp reminders), newsletters, event announcements, membership or donor opportunities — unless you opt out.

  • To personalise and improve our Website, services, educational programs, user experience by performing analytics, monitoring usage patterns, and internal business and marketing operations.

  • To detect, prevent and respond to fraud, unauthorized use of our Website or services, security or technical issues; to protect our rights and property; enforce our terms; and comply with legal/regulatory obligations.

  • To fulfill any other purpose for which you provided the information or as otherwise permitted by law.

4. Sharing Your Information
We will not sell your personal information. We may share your information in the following cases:

  • Service providers and partners: We may share your information with third‐party service providers who perform functions on our behalf (such as payment processors, website hosting/maintenance, email service, analytics providers, registration/ticketing platforms)

  • Legal and regulatory disclosures: We may disclose your information if required by law, legal process, court order or governmental request; or to investigate suspected wrongdoing or to protect our rights, property, or the safety of others.

  • Business transfers: If Greenbrier Valley Theatre is involved in a merger, acquisition, sale of assets or financing transaction, your information may be transferred as part of that transaction — subject to confidentiality and permitted usages consistent with this policy.

  • With your consent: We may share your information for additional purposes if you have provided explicit consent.

5. Your Choices and Rights
You have certain rights and choices regarding your personal information:

  • You may opt out of receiving marketing or promotional communications (such as newsletters or special offers) by using the “unsubscribe” link in any such email or by contacting us directly.

  • You may request access to the personal information we hold about you, request correction of inaccurate information, request deletion of your data (subject to legal or business retention obligations), or request restriction of processing.

  • Depending on your jurisdiction, you may have additional rights (e.g., data portability, right to object to certain processing).

  • You may disable or remove cookies and other tracking technologies via your browser settings; however, doing so may affect your experience on our Website or limit certain features or functionality.

6. Cookies and Tracking Technologies
We use cookies, web beacons, embedded scripts and similar technologies to collect usage information, manage your sessions, remember your preferences, improve the Website experience, and understand how visitors navigate our site.
You may decline or disable cookies via your browser settings; however, some features or pages of the Website may not function properly without cookies. We may also use third‐party analytics providers (such as Google Analytics) to assist us in understanding Website usage.

7. Data Security and Retention
We implement reasonable administrative, technical and physical safeguards designed to protect your personal information from unauthorized access, disclosure, alteration or destruction. Access to your data is limited to authorized personnel and service providers who need the information to perform their roles.
We retain your personal information for as long as necessary to fulfill the purposes described in this Privacy Policy, to comply with legal obligations, to resolve disputes, enforce our agreements, and for legitimate business purposes. After that period, we either delete or anonymize the information.

8. Children’s Privacy
Our Website, ticketing, education programs and volunteer services are not directed to children under the age of 13 (or any higher age required by applicable law). We do not knowingly collect personal information from children under that age without parental or guardian consent. If you believe we have inadvertently collected information about a child under the applicable age, please contact us and we will take steps to delete that information.

9. International Users
If you are accessing our Website from outside the United States, please note that your information may be transferred to, stored and processed in the United States or other jurisdictions where our service providers operate. By using the Website and providing your information, you consent to such transfer, storage and processing.

10. Updates to This Privacy Policy
We may update this Privacy Policy from time to time. When we do, we will post the revised policy on our Website and update the “Effective Date” above. We encourage you to review this Privacy Policy periodically. If the changes are material, we may provide additional notice (for example via email).

11. Contact Us
If you have any questions, comments or concerns about this Privacy Policy, or you wish to exercise your rights regarding your personal information, please contact us at:

Greenbrier Valley Theatre
1038 East Washington Street
Lewisburg, West Virginia 24901 
Phone: (304) 645-3838 
Email: info@gvtheatre.org
Website: www.gvtheatre.org